ECUE respects your privacy. This Policy explains how we handle personal information when you visit shop.ecuebrand.com, create an account, place an order or contact us.

1. Who is responsible for your information?

The responsible party is [full legal business name], trading as ECUE, located at [physical address].

For privacy enquiries or requests, contact:

Information Officer: [name or role]
Email: [privacy contact email]
Telephone: [contact number]

2. Information we collect

Depending on how you use our store, we collect:

• Your name, email address and telephone number.

• Billing and delivery addresses.

• Account information and securely stored password credentials.

• Order details, payment status and transaction references.

• Messages, enquiries and return requests.

• Technical information such as IP address, browser details and website activity.

• Marketing preferences and records of consent where applicable.

Payments are processed through [payment provider names]. [Confirm and explain whether ECUE receives or stores card information, and precisely which payment details it receives.]

We collect information directly from you, automatically through the website where applicable, and from payment or delivery providers as needed to fulfil your order.

3. How we use information

We use personal information to:

• Process payments and fulfil orders.

• Deliver products and provide order updates.

• Manage customer accounts, enquiries, returns and refunds.

• Maintain accounting and transaction records.

• Prevent fraud and protect the website.

• Improve website performance and customer service.

• Send permitted marketing communications.

• Meet legal obligations and resolve disputes.

Processing is based on an applicable lawful ground, including performance of a contract, legal obligations, legitimate interests or consent where required.

Information needed to process an order must be supplied for us to fulfil it. Marketing subscriptions are optional.

4. Who receives information?

We share relevant information with service providers who help operate the store, including:

• Payment providers.

• Couriers and delivery partners.

• Website hosting and technical support providers.

• [Email, analytics and other providers actually used.]

• Professional advisers or public authorities where lawfully required.

We require appropriate confidentiality and security arrangements when providers process information on our behalf. [Confirm whether ECUE sells personal information or permits third-party advertising use, and describe the actual practice.]

5. Marketing

We send electronic marketing only where legally permitted, including with your consent or under the applicable existing-customer provisions.

You can unsubscribe using the link in a marketing message or by contacting us. Unsubscribing does not stop essential messages about orders, deliveries or account security.

6. Cookies

Cookies help websites remember information such as shopping baskets and preferences.

Our store uses [identify the cookies and tools actually used, their purposes and retention periods, or link to a separate Cookie Policy].

Where consent is required for optional tracking, you can accept or reject it through [describe the actual consent controls]. You can also manage cookies in your browser, although blocking essential cookies may affect checkout functionality.

7. Security

We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss and misuse.

No system can guarantee absolute security. If a security compromise triggers legal notification duties, we will notify the Information Regulator and affected individuals as required.

8. Retention

We keep personal information only for as long as needed for its purpose or as required by law.

Order and financial records are retained for [confirm applicable retention period]. Account information is retained for [confirm period or criteria]. When retention is no longer justified, information is securely deleted, destroyed or de-identified.

9. International transfers

[Identify whether hosting or other providers process information outside South Africa and the relevant destinations where known.]

Any international transfer will comply with applicable POPIA requirements, including appropriate protection or another lawful basis for the transfer.

10. Your rights

Subject to applicable law, you may request access to your personal information, correction of inaccurate information, or deletion where we are no longer entitled to retain it.

You may also object to qualifying processing, withdraw consent where processing relies on it, and opt out of direct marketing.

Contact [privacy contact email] to exercise these rights. We may need reasonable identity verification before acting on a request. Withdrawing consent does not invalidate lawful processing already performed.

You may lodge a complaint with the Information Regulator (South Africa) through its official website: https://inforegulator.org.za/.

11. Children

Our store is intended for purchases by adults or with appropriate parent or guardian involvement. We do not knowingly process children’s personal information without a lawful basis. Contact us if you believe a child has supplied information without appropriate authorisation.

12. Updates

We may update this Policy as our practices or legal requirements change. The latest version will appear here with its revision date. Where required, we will provide additional notice or obtain fresh consent.